{"product_id":"mid-course-correction-by-ray-c-anderson","title":"'Mid-Course Correction' by Ray C. Anderson","description":"\u003ch4 data-start=\"45\" data-end=\"572\"\u003eThe account of a corporate CEO realising, mid-career, that the industrial system he had helped build was also part of the ecological problem.\u003c\/h4\u003e\n\u003cp data-start=\"45\" data-end=\"572\"\u003eAnderson was the founder and head of Interface, a major carpet manufacturer, and this book traces his attempt to remake the company around environmental responsibility, waste reduction, closed-loop thinking, recycled materials, renewable energy and a less extractive model of enterprise.\u003c\/p\u003e\n\u003cp data-start=\"574\" data-end=\"1105\"\u003eIt is very late-90s in some of its language, but that’s also what makes it interesting as a pre-climate-mainstream document from inside business culture, arguing that sustainability is not a side concern or branding exercise but a structural redesign problem. Good for readers interested in ecological economics, corporate sustainability, industrial design, green business, circular economy thinking, and the strange genre of CEO conversion narratives — capitalism looking in the mirror and trying, at least partially, not to flinch.\u003c\/p\u003e\n\u003cp data-start=\"1107\" data-end=\"1373\"\u003e\u003cstrong\u003ePaperback. Published by Peregrinzilla Press, copyright 1998 by Ray C. Anderson. First printing stated November 1998. Printed on recycled paper. Good second-hand condition.\u003c\/strong\u003e\u003c\/p\u003e","brand":"bower studio","offers":[{"title":"Default Title","offer_id":45705290940499,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/0268\/2707\/files\/thebowerbooker-2026-06-16T184017.146.png?v=1781599269","url":"https:\/\/bowerbooks.com\/products\/mid-course-correction-by-ray-c-anderson","provider":"bower books","version":"1.0","type":"link"}