{"product_id":"the-post-industrial-prophets-interpretations-of-technology-by-william-kuhns","title":"'The Post-Industrial Prophets: Interpretations of Technology' by William Kuhns","description":"\u003ch4\u003eA sharply organised study of the thinkers who tried to understand technology before “technology” became synonymous with consumer electronics.\u003c\/h4\u003e\n\u003cp\u003eKuhns brings together Lewis Mumford, Siegfried Giedion, Jacques Ellul, Harold Innis, Marshall McLuhan, Norbert Wiener and R. Buckminster Fuller, looking at them as competing interpreters of the same historical shift.\u003c\/p\u003e\n\u003cp\u003eIt looks at how the machine age affected media theory, prompting cybernetics and the flourishing. of the “post-industrial” condition. Mumford and Giedion supply the historical architecture; Ellul turns technique into a near-autonomous organising force; Innis and McLuhan shift attention toward media as environments; Wiener introduces cybernetics and feedback; Fuller imagines design and technological systems as tools for planetary reorganisation. \u003c\/p\u003e\n\u003cp\u003ePublished in 1971, it is also a useful snapshot of a moment when the future still looked simultaneously mechanised, networked, utopian and vaguely apocalyptic. The vocabulary has aged. The problem has not.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHarper \u0026amp; Row \/ Colophon Books, New York, 1973. First Harper Colophon edition; originally published in hardcover by Weybright and Talley in 1971. Paperback. Moderate shelf wear, rubbing and creasing to covers and edges, with some age-toning and old retail price stickers to front cover. Internally clean; binding sound. Good condition.\u003c\/strong\u003e\u003c\/p\u003e","brand":"bower studio","offers":[{"title":"Default Title","offer_id":46183397621843,"sku":null,"price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/0268\/2707\/files\/novels_novellas_58.png?v=1788828553","url":"https:\/\/bowerbooks.com\/products\/the-post-industrial-prophets-interpretations-of-technology-by-william-kuhns","provider":"bower books","version":"1.0","type":"link"}