{"product_id":"this-means-this-this-means-that-a-user-s-guide-to-semiotics-by-sean-hall","title":"'This Means This, This Means That: A User’s Guide to Semiotics' by Sean Hall","description":"\u003ch4\u003eSean Hall’s illustrated guide breaks down the heaviness of semiotics, and shows it as a practical way of noticing how meaning is made.\u003c\/h4\u003e\n\u003cp\u003eMoving through signs, symbols, codes, metaphor, irony, context, depiction and representation, it asks the reader to examine ordinary images, advertisements, artworks and objects as systems of choice rather than transparent messages. The book’s questions and visual exercises make it closer to a workbook than a conventional theory primer: it teaches by slowing perception down.\u003c\/p\u003e\n\u003cp\u003eIts great strength is accessibility. Hall avoids burying semiotics beneath specialist vocabulary, instead showing how meaning changes according to culture, sequence, framing and expectation. This necessarily simplifies a field associated with Saussure, Peirce, Barthes and later cultural theory, but it does so intelligently, giving readers usable tools rather than a procession of names. Particularly useful for designers, artists, writers, students of media and anyone interested in how images persuade before we have consciously decided what they mean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLaurence King Publishing, 2007. Large-format illustrated paperback. Light cover rubbing, corner wear and minor creasing.\u003c\/strong\u003e\u003c\/p\u003e","brand":"bower studio","offers":[{"title":"Default Title","offer_id":45894730055763,"sku":null,"price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/0268\/2707\/files\/Untitleddesign-2026-08-01T131712.052.png?v=1785554291","url":"https:\/\/bowerbooks.com\/products\/this-means-this-this-means-that-a-user-s-guide-to-semiotics-by-sean-hall","provider":"bower books","version":"1.0","type":"link"}