When No Logo appeared at the turn of the millennium, it named something people already felt but couldn’t yet articulate; corporations had stopped selling products and started selling identities.

Naomi Klein traces the shift from manufacturing to branding, from factories to logos, from goods to lifestyle. She moves through sweatshops and subcontracted labour, university campuses and culture-jammed billboards, mapping how global brands extend their power.

Klein examines outsourcing, labour exploitation, free trade zones, and the creeping colonisation of public space by advertising. But she’s equally interested in resistance — the early anti-globalisation movements, student campaigns, and activists pushing back against corporate consolidation.

More than two decades on, No Logo reads like a prehistory of platform capitalism, written before social media, before influencer economies, before the full saturation of brand logic into daily life.

A foundational text for anyone interested in globalisation, corporate power, labour politics, and the architecture of modern consumer culture.