This is a map of a movement that insists it isn’t one.

Mike Wendling traces the alt-right from its early formation in anonymous online spaces—4chan, Reddit, fragmented forums—through to its seepage into mainstream political language and, eventually, proximity to institutional power. It doesn’t treat the alt-right as a monolith; instead, it breaks it into types and pathways: “intellectuals” trying to launder ideas, meme-makers (“channers”) shaping culture through irony, conspiracy theorists, outright neo-Nazis, and the much more unsettling category of “ordinary guys” drifting inward.

Early chapters sit in the abstract—language, ideology, digital culture—before moving into media ecosystems, radicalisation loops, and the translation of online behaviour into offline consequence, ending with the White House moment and the question of what happens when something born in irony stops being ironic. 

Pluto Press paperback, 2018. Clean, tight copy with minor shelf wear; no significant markings or damage visible.